Marcus Kunter
Lecturer of Marketing and Quantitative Methods
European University of Applied Sciences, Brühl

Selected publications

  • Kunter, M. (2015): Exploring the Pay-What-You-Want payment motivation, Journal of Business Research, forthcoming. 
  • Kunter, M. (2012): Coordination via cost and revenue sharing in manufacturer-retailer channels, European Journal of Operational Research, 216 (2), 477-486.
  • Kunter, M. / Guhl, D. (2010): Die Profitabilität handelsgerichteter Konditionen eines Herstellers – Ein spieltheoretischer Untersuchungsansatz, Zeitschrift für betriebswirtschaftliche Forschung (zfbf, German), 62 (7), 743-768.

Recent working papers (available upon request)

  • Kunter, M. (2013): The Effects of External and Internal Reference Prices on
    Pay What You Want-Prices – Evidence from the Field, Working Paper, July 2013.

Reviewer
Journal of Business Research, European Journal of Operational Research (5x), Omega, International Journal of Production Economics, Journal of the Operational Research Society (2x), European Journal of Industrial Engineering, Computers & Industrial Engineering.

Contact
European University of Applied Sciences Rhein/Erft, Kaiserstr. 6, 50321 Brühl, Germany.
Email: m.kunter@eufh.de.