Marcus Kunter
Assistant Professor of Marketing
RWTH Aachen University

Selected publications

  • Kunter, M. (2012): Pay What You Want-Pricing: Erfolgsfaktoren, Gestaltungsvariablen, Anwendungsbeispiele, Wirtschaftswissenschaftliches Studium (WiSt, German), 41 (6), 302-307.
  • Kunter, M. (2012): Coordination via cost and revenue sharing in manufacturer-retailer channels, European Journal of Operational Research, 216 (2), 477-486.
  • Kunter, M. / Guhl, D. (2010): Die Profitabilität handelsgerichteter Konditionen eines Herstellers – Ein spieltheoretischer Untersuchungsansatz, Zeitschrift für betriebswirtschaftliche Forschung (zfbf, German), 62 (7), 743-768.

Recent working papers (available upon request)

  • Kunter, M. (2014): What drives Pay What You Want-Prices, Working paper, January 2014.
  • Kunter, M. (2013): The Effects of External and Internal Reference Prices on
    Pay What You Want-Prices – Evidence from the Field, Working Paper, July 2013.

Reviewer
European Journal of Operational Research (5x), Omega, International Journal of Production Economics, Journal of the Operational Research Society (2x), European Journal of Industrial Engineering, Computers & Industrial Engineering.

Contact
RWTH Aachen University, Kackertstr. 7, 52072 Aachen, Germany.
Email: mk@lum.rwth-aachen.de.